I made these ads for my Graphic Design IV: Systems Design class. Our task was to create ads for a brand and then turn the brand on its head, creating an opposite version of the brand. I chose Nintendogs, to connect to my Nintendogs Watch App project and to apply my visual design knowledge to an existing (yet inactive) brand. I created a modern, soothing color palette for the first version of the ads, with adorable images of puppies and screenshots of gameplay. For the second version of the ads, I took inspiration from 90’s video games, which used an extremely different visual language than the 2000’s casual video game market that Nintendogs competed in. I looked at vintage Nintendo Power for my inspirations, drawing from taglines like “Insane Action!” and uncomfortable imagery. I used Adobe Illustrator to make these ads.