This project is part of a class assignment in which I was asked to reimagine a product or brand from the past and create a hypothetical landing page to help promote the product in today’s marketplace. I chose to rebrand the Palm m500 PDA as a secondary device that addresses phone addiction and the fatigue of always being connected, in the vein of the Light Phone and new Palm phone products. I used large, thin serif typography inspired by late 90’s and early 2000’s editorial design with blue tones reminiscent of duotone printing on a cardboard box. I used Figma and Adobe Photoshop to create this design.

