Objective
Develop a comprehensive campaign brief and messaging strategy to drive sales for Pinnacle Dermatology’s “Fall Face Festival,” a sales event in Clarksville, Tennessee for injectables, laser treatments, and clinical-grade skincare.

My Contribution

• Strategy: Authored a full campaign brief and multi-channel messaging strategy.
• Content Creation: Designed original graphics and produced short-form video content tailored for social engagement.
• Copywriting: Crafted high-conversion captions and promotional messaging.

Results

• Revenue: Generated $18,000+ in product sales, significantly exceeding internal expectations and outperforming another branch with a similar event.