Human Nature – Skincare Branding Exhibition

For the completion of my BFA from Murray State University, I created a skincare branding project that was exhibited in the Clara M. Eagle Gallery from November 15 to December 5, 2024, and I presented my work at a reception in the gallery on the opening night.

Human Nature is a skincare brand that is aimed at first-time skincare buyers that want an easy-to-follow routine. I created a brand identity, packaging designs, posters, social media content, a website mockup, and a sample kit. The branding features clean sans-serif typography, dynamic imagery and copy, and unique packaging designs to create a lasting, distinct impression. Human Nature was inspired by contemporary skincare brands like Innisfree, Origins, and Boscia, and I was inspired by the packaging design work of Workbyworks Studio and Studio MPLS.