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Case Study: Revitalizing HempWood’s Visual Identity
HempWood needed a professional, contemporary visual identity to instill confidence and trust in consumers looking for sustainability and durability. Working from an already established color palette, typeface, and brand voice, I brought HempWood’s brand into a contemporary visual space by using sophisticated type treatments, high-quality photography, and uniform iconography. Established in Murray, Kentucky in 2018, Read more
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Human Nature – Skincare Branding Exhibition
For the completion of my BFA from Murray State University, I created a skincare branding project that was exhibited in the Clara M. Eagle Gallery from November 15 to December 5, 2024, and I presented my work at a reception in the gallery on the opening night. Human Nature is a skincare brand that is Read more
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Amor Fragrance Collection
For a student project in my senior year in university, I created a collection of fragrance packaging under the moniker Amor. Amor represents a clean, yet luxurious fragrance brand that takes its visual aesthetic from muted, monochromatic color palettes and high quality photography. Read more
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Karina Kane – Architect Personal Logo
Karina Kane is an architecture student in Knoxville, Tennessee with a strong vision for her future in the industry. To support her vision, I designed a logo for her portfolio inspired by one of her sketches. The off-white and charcoal black color palette adds to the striking effect of the logo. This logo was a Read more
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Phuket Tourism Website
I created an interactive tourism homepage for my web design course in 2022. Our assignment was to create an engaging promotional webpage using HTML and CSS, and I challenged myself further by adding interactive JavaScript elements that would create a more immersive experience for the user. I used JavaScript to create clickable galleries and information Read more
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The Tea Flower – Restaurant Branding Project
This project was completed for an assignment in a graphic design course. For this assignment, I was tasked with creating a complete brand and visual identity for an original restaurant concept. I came up with The Tea Flower, an upscale Cantonese-French restaurant located on the Las Vegas strip. This project spanned multiple disciplines, such as Read more
