The Center for Languages (VCL) at Vanderbilt University supports language learning and teaching across a multitude of programs and initiatives, including events, grants, and workshops. The VCL’s wide range of touchpoints and applications necessitated a flexible visual identity that works within Vanderbilt’s existing branding guidelines. The VCL is also growing its presence across campus with… Read more

HempWood needed a professional, contemporary visual identity to instill confidence and trust in consumers looking for sustainability and durability. Working from an already established color palette, typeface, and brand voice, I brought HempWood’s brand into a contemporary visual space by using sophisticated type treatments, high-quality photography, and uniform iconography. Established in Murray, Kentucky in 2018,… Read more

For the completion of my BFA from Murray State University, I created a skincare branding project that was exhibited in the Clara M. Eagle Gallery from November 15 to December 5, 2024, and I presented my work at a reception in the gallery on the opening night. Human Nature is a skincare brand that is… Read more

Karina Kane is an architecture student in Knoxville, Tennessee with a strong vision for her future in the industry. To support her vision, I designed a logo for her portfolio inspired by one of her sketches. The off-white and charcoal black color palette adds to the striking effect of the logo. This logo was a… Read more

As part of an assignment for my Graphic Design IV: Systems Design course, I was tasked with rebranding a “no name” brand found on Amazon. I chose Umieo, which is a company that sells glass food containers and reusable cups. Umieo’s current logo does not represent anything about the products they sell or the market… Read more

For a student project in my senior year in university, I created a collection of fragrance packaging under the moniker Amor. Amor represents a clean, yet luxurious fragrance brand that takes its visual aesthetic from muted, monochromatic color palettes and high quality photography. Read more